OUR STORY
EQUINOX wasn’t born in a boardroom — it started with a simple frustration:
Why do Indians have to choose between low-quality cheap products or overpriced foreign brands?
Growing up in India, I (Srajan Chopra) always admired how Western households lived —
smart homes, elegant tools, organized lifestyles, effortless daily routines.
And I always asked myself:
“Why can’t India have this?”
“Why can’t we have premium innovation without premium prices?”
In 2025, in New Delhi, EQUINOX was created to answer that question.
EQUINOX stands for balance — the perfect point where innovation meets affordability,
and global standards meet Indian lifestyles.
Our mission is simple:
**To solve everyday problems with smart, futuristic, beautifully designed products —
and make premium living accessible to every Indian household.**
From powerful cleaning tools to smart home devices, from grooming to kitchen innovation —
EQUINOX aims to bring everything “from a pin to the highest-level lifestyle tech” under one brand.
We are not just building a product catalog.
We are building a movement — a revolution of smarter living in India.
A brand Indians can proudly say:
